Performance Marketing Executive

Performance Marketing Executive

Key Responsibilities

Marketing Analytics & Reporting
Support tracking and analysis of user behaviour across web and app using Google Analytics 4 (GA4) and CleverTap.
Assist in setting up and managing GTM tags, events, parameters, and conversion funnels.
Prepare and maintain performance dashboards and reports using Looker Studio, Excel, and Google Sheets.
Analyse campaign and user data and provide actionable insights to the marketing team.

Digital Marketing
Assist in planning, executing, and monitoring Google Ads campaigns across Search, Display, and App channels.
Support SEO activities using tools such as Ahrefs and Google Search Console.
Assist with digital marketing initiatives across performance marketing, CRM, and organic growth.

MarTech & Marketing Automation
Support CleverTap activities, including audience segmentation, automation journeys, in-app notifications, and pop-ups.
Assist in executing personalized campaigns focused on user engagement, retention, and conversions.
Coordinate with Product and Technology teams to support the implementation and tracking of marketing campaigns.

Performance Reporting
Prepare regular reports on acquisition, engagement, retention, and conversion performance.
Monitor campaign performance and identify opportunities to improve marketing effectiveness and ROI.
Support the marketing team with data-driven insights for decision-making.

B2B Marketing & CRM
Support B2B marketing activities.
Assist with lead tracking, nurturing, reporting, and maintaining accurate marketing data.
Ensure data accuracy and consistency across marketing platforms and databases.

Tools & Platforms
CleverTap, Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Ads, Looker Studio, Ahrefs, Google Search Console, Microsoft Excel, and Google Sheets.


Qualifications & Experience
Bachelor's degree in Marketing, Business Analytics, Business Administration, or a related field.
1–2 years of experience in digital marketing, marketing analytics, performance marketing, or MarTech.
Basic to good understanding of GA4, GTM, Google Ads, SEO, and marketing analytics.
Exposure to CleverTap or similar marketing automation platforms such as MoEngage or WebEngage is preferred.
Good analytical and problem-solving skills with the ability to interpret marketing data and prepare reports.
Good communication and interpersonal skills with the ability to collaborate with Marketing, Product, Technology, and Business teams.
Willingness to learn new marketing tools, technologies, and automation platforms.

You Can Have:
Become part of a team that thinks progressively and works collaboratively. We care about seeing each other reach full potential;
Leaders who support your development through coaching and managing opportunities;
Ability to make a difference and lasting impact from a local-to-global scale.
A cool, tech-focused environment
Best devices to work with. Eg: Mac
Best Medical Insurance
Competitive salary, Never an issue for the right candidate

Location
Kochi / Kozhikode

YOUGotaGift.com is the leading Digital Gift Card Company in the Middle East. Our digital gifting platform is used by individuals and businesses to celebrate, reward, motivate and show appreciation to friends, loved ones, employees, customers, and business partners. Our business solution has also been adopted by major customer loyalty programs across leading telcos, banks, airlines delivering unparalleled choice of rewards, a memorable customer service experience, and best-in-class technology tailored to partner needs.

YOUGotaGift Pvt Ltd is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build.

Please visit YOUGotaGift.com website to know more about us