Content Writer (Fresher)

Content Writer (Fresher)

Experience: 0–1 year (freshers and interns are welcome to apply)

Role Objective

To write clear, engaging, and brand-aligned content for Orestes Technologies and its clients across social media, websites, blogs, and ad campaigns. The role supports the social media, SEO, and PPC teams with on-time, good-quality written content, while the writer builds their skills in digital marketing writing.
Key Responsibilities
1. Social Media Content Writing
Write captions, hashtags, and post copy for client and Orestes social media pages, following the monthly content calendar.
Write the on-creative text for static posts, carousels, and reels (hooks, headlines, CTAs).
Write short scripts and voiceover text for reels and short videos.
Adapt the tone and messaging to each client’s brand voice and target audience.

2. Website & Blog Content
Write SEO-friendly blogs, articles, and website page content from the briefs and keywords provided.
Use keywords naturally and follow basic on-page SEO practices (headings, meta titles, meta descriptions).
Research topics thoroughly so that the content is accurate, original, and useful.
Update and refresh existing website content when needed.
3. Ad Copy & PPC Support
Write ad copy for Google Ads, Meta Ads, and other paid campaigns, including headlines, descriptions, and CTAs.
Write several copy variations for A/B testing as the PPC team needs them.
Follow platform character limits and ad policies.
4. Orestes In-house Content
Write content for Orestes Technologies’ own social media, website, blogs, case studies, and service pages.
Work with internal teams to gather updates, achievements, and service information that can be turned into content.
5. Coordination with Creative & Social Media Teams
Work closely with the Social Media Executive, designers, and video editors so that copy is delivered before creative production deadlines.
Make sure the copy fits the creative and the campaign objective.
Make revisions based on internal reviews and client feedback, within the agreed timelines.
6. Quality, Research & Trend Awareness
Proofread all content for grammar, spelling, clarity, and consistency before submission.
Make sure all content is original and free of plagiarism.
Follow social media trends, viral formats, and industry news, and suggest fresh content ideas.
Learn and apply brand guidelines for each assigned client.
7. Documentation & Reporting
Keep a tracker of assigned content, submission status, approvals, and revisions.
Raise any unclear briefs or possible delays with the reporting manager early.
Required Skills & Qualifications
A bachelor’s degree in English, Journalism, Mass Communication, Marketing, or a related field.
Excellent written English, with strong grammar and vocabulary. Knowing Malayalam is an added advantage.
A creative mindset and the ability to write in different tones and styles.
A basic understanding of social media platforms (Instagram, Facebook, LinkedIn, YouTube).
Basic knowledge of SEO and digital marketing is a plus (training will be provided).
Good research skills and attention to detail.
Ability to handle several tasks and meet deadlines.
Familiarity with Google Docs, MS Word, and AI writing tools is an advantage.
A portfolio, writing samples, blog, or internship work is preferred.

Location: Kochi (Infopark, Kakkanad)

Interested candidates please share the resume to aswathy@orestestech.com
For further contact: 8089671177