Digital Marketing Executive

Digital Marketing Executive

We are looking for an experienced and proactive Digital Marketing Executive with a minimum of 2 years of experience in digital marketing, particularly in Social Media Marketing and paid advertising. The ideal candidate should have strong knowledge of managing social media platforms, planning marketing strategies, executing advertising campaigns, and generating leads. The candidate should also possess leadership qualities, with the ability to guide, coordinate, and manage the marketing team to achieve business goals.

Key Responsibilities
• Develop and execute social media marketing strategies across Instagram, Facebook, LinkedIn, and other relevant platforms.
• Plan, manage, and monitor social media content calendars, campaigns, reels, creatives, and promotional activities.
• Manage and optimize paid advertising campaigns through Meta Ads (Facebook & Instagram) and Google Ads.
• Lead and coordinate the marketing team, assign tasks, monitor progress, and ensure timely execution of marketing activities.
• Guide the content creators, designers, and other team members in developing engaging marketing content and campaigns.
• Build brand awareness, improve social media engagement, and increase audience reach across digital platforms.
• Plan and execute lead-generation campaigns and coordinate with the sales team to improve lead conversion.
• Monitor campaign performance, engagement, reach, CPL, CTR, conversions, and overall marketing results.
• Analyze marketing performance and identify opportunities to improve campaign effectiveness and achieve business targets.
• Prepare regular social media and advertising performance reports and present actionable insights.
• Oversee basic SEO activities to support website visibility and organic traffic growth.
• Stay updated with social media trends, platform updates, content strategies, and digital marketing best practices.

Requirements
• Minimum 2 years of experience in Digital Marketing, particularly in Social Media Marketing and paid advertising.
• Strong practical knowledge of Instagram, Facebook, LinkedIn, and other social media platforms.
• Hands-on experience in Meta Ads and Google Ads campaign management.
• Ability to develop social media strategies, content plans, and marketing campaigns.
• Strong leadership and team management skills, with the ability to guide and coordinate marketing team members.
• Experience in managing content calendars, coordinating creatives, and planning promotional activities.
• Good understanding of social media analytics, engagement metrics, CPL, CTR, CPC, and conversions.
• Ability to analyze campaign performance and make data-driven marketing decisions.
• Basic understanding of SEO and website optimization.
• Strong communication, creative thinking, problem-solving, and organizational skills.
• Ability to handle multiple marketing activities and ensure timely execution.

Preferred Qualifications
• Bachelor's degree or relevant qualification in Digital Marketing, Marketing, Business Administration, or a related field.
• Experience in leading or coordinating a digital marketing team will be an added advantage.
• Meta Blueprint or Google Ads certifications will be an added advantage.
• Experience in brand building, social media growth, and lead-generation campaigns is preferred.

Experience: Minimum 2 Years

How to Apply
Interested candidates are invited to submit their resume with the subject line: "Digital Marketing Executive Application".