Salesforce Developer - Marketing Cloud Expert

Salesforce Developer - Marketing Cloud Expert

Must-Have Skills:
4+ years of Salesforce development experience.
Hands-on experience with Salesforce Marketing Cloud.
Strong understanding of audience segmentation, customer journeys, activation, consentaware data usage, and campaign orchestration.
Experience with AMPscript, SQL, SSJS, APIs, and Marketing Cloud automation capabilities.
Experience integrating Salesforce platforms with third-party systems and enterprise data
sources.
Strong knowledge of data modeling, ETL processes, and API-based architectures.
Ability to work across technical and business teams in a fast-paced environment.

Nice-to-Have Skills:
Salesforce Marketing Cloud Developer and/or Salesforce Data Cloud certification.
Experience with Journey Builder, Automation Studio, Contact Builder, Email Studio, Mobile
Studio, and personalization use cases.
Experience with CRM data synchronization and campaign performance optimization.
Familiarity with privacy, consent, and enterprise data governance requirements.

Description: Scope of Work:
The team is looking for a Salesforce Developer with strong expertise across Salesforce Data
Cloud and Salesforce Marketing Cloud to build connected customer data and engagement
solutions. The role owns the technical implementation of audience creation, customer
journeys, data activation, and cross-platform integrations that improve personalized
marketing effectiveness. The objective is to deliver seamless customer data-to-campaign
activation workflows that strengthen personalization and marketing execution in close
partnership with marketing and data stakeholders.

Key Responsibilities:
Design and implement end-to-end solutions across Salesforce Data Cloud and Marketing
Cloud.
Build and support data ingestion pipelines, identity resolution logic, audience
segmentation, and activation workflows.
Develop and maintain Marketing Cloud assets, including journeys, automations, triggered
communications, data extensions, and personalization components.
Integrate Data Cloud audiences and insights with Marketing Cloud campaigns and
orchestration flows.
Partner with marketing, CRM, product, and analytics teams to translate campaign and
customer lifecycle needs into technical solutions.
Monitor campaign data quality, audience accuracy, and platform performance.
Troubleshoot issues across subscriber data, segmentation, activation, automations, and
campaign execution.
Document technical solutions, dependencies, and operational processes.